Huggies Campaign

How Huggies Wipes Use UGC Photo Sweepstakes To Engage Digital Consumers

Georgia ScottLast Updated: CPG

Huggies Wipes have partnered with Meredith to launch a photo sweepstakes campaign, promoting good clean fun through UGC on a dedicated website.

Marketing Campaign Objectives

  • Promote Huggies Wipes using authentic UGC
  • Increase brand engagement, utilizing hashtag and dedicated campaign website
  • Capture rich audience data and marketing opt-ins

Photo Sweepstakes Solution

Using the Advocacy feature of the Wayin platform, Huggies Wipes have created an engaging photo sweepstakes contest, which gives parents the chance to win one of four $2,500 cash prizes.

Does a trail of spaghetti sauce and mud follow your kids wherever they go? Well, Huggies are celebrating good clean fun by asking customers to share photos of their kids in all their glorious mess!

To get involved in the sweepstakes, entrants can share their photos on Twitter or Instagram using #HugTheMessSweepstakes, which are being featured on the website’s social hub.  Alternatively, participants can enter using the online form on the sweepstakes page, allowing Huggies to collect valuable audience data, to be used in future marketing purposes.

To entice entries to the campaign, one entrant will be chosen at random from each quarterly entry period to receive a $2,500 cash prize. With only one entry per person per quarterly entry period, contestants need to make sure the capture the messiest picture of them all!

WBR_Wayin_Footer (200)On-Demand Webinar

See how the Wayin Campaign Experience Platform enables brands to redefine marketing campaigns by watching our on-demand webinar with Wayin CEO Richard Jones.

View On-Demand