In The Press: Wayin to Partner with Kraft Heinz Canada on Digital Marketing Initiatives

Francesca Heath Company, News

NEW YORK, 21st October 2016 – Wayin, a leading digital marketing company and creator of the Wayin Campaign Experience Platform, announced it has been selected by Kraft Heinz Canada (KHC) as one of two winners of their Digital Innovation Challenge.  Wayin will help to innovate with Kraft Heinz brands, using interactive campaign experiences to activate consumers, drive creation of user-generated content (UGC) and gain consumer insight.

CPG brands are increasingly seeing the importance of frequent, innovative, visually-rich, highly interactive campaigns that can result in conversions in the 30-80% range.

“Wayin can be a disruptive force for CPG brands,” said Rich Gascoyne, Chief Revenue Officer for Wayin. “Brands can save significant time and money by quickly replicating marketing experiences and localizing them for many countries. We help brand managers scale campaigns and ensure global consistency, offering quality, frequency and conversions they have not seen before.  This also lets our clients’ agencies focus on their core creative competencies.

About Wayin:

Wayin provides a self-service marketing platform that enables some of the world’s biggest brands and publishers to create authentic, interactive campaign experiences that engage and activate consumers across all digital channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like Vodafone, Bauer Media, Microsoft, Discovery Channel, and Universal.

Media Contact:

Francesca Heath

+44 (0) 7876 737671