KPIs to measure digital marketing campaign effectiveness

5 KPIs To Measure The Success Of Your Campaigns (And How To Improve Them)

Danny O'ReillyLast Updated: Insights, Platform

It’s easy to fall into the trap of “let’s just get things done.” Walking the walk instead of merely talking the talk. The often tedious task of planning, goal setting, form filling and evaluation can become a little choresome for even the most efficient marketer.

But without setting proper KPIs, it’s futile to call any campaign a success, or even deem it a failure. And it’s impossible to improve upon previous efforts.

KPIs anchor all of your business goals and strategy together. Giving you objectives to strive towards, and helping you employ the correct tactics to reach them.

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80% OF MARKETERS USE ENGAGEMENT AS THEIR BASE KPI


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Whether you’re a data professional trying to load the CRM with declared data, a marketer trying to engage prospects with innovative campaigns and content, or part of the commercial department, cajoling consumers to sign on the dotted line, you’ll all be concerned that you’re hitting KPIs, and turning a sizable profit. However there are many KPIs that need to be in the black column before you’ll hear the tills ring.

This white paper will take you through the 5 KPIs that every business should be measuring. KPIs that will empower  you to collect swathes of actionable first-party data, drive advocacy and hit you reach your business goals.

  1. Reach – Expose your content to unique users
  2. Impressions – Get your campaigns seen by lots of eyeballs
  3. Advocacy – Increase shares on social channel
  4. Entries – Boost opt-ins and first-party data acquisition
  5. Engagement – Boost your bottom line and rich audience insights

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