Lenny & Larry’s Drives Authentic Brand Advocacy Using Instagram Photo-Contest

Jessica Williams CPG

To promote its delicious range of ‘Complete Cookies’, and to boost engagement and cultivate brand awareness, protein cookie company; Lenny & Larry’s published an Instagram photo contest to a unique microsite. Participants can share a photo of themselves with their favorite Lenny & Larry’s sweet treats to be automatically entered to win a month’s supply of cookies!

MARKETING CAMPAIGN OBJECTIVES

      • Boost brand awareness and use brand advocacy to promote its range of ‘Complete Cookies’
      • Drive engagement and boost social following across Instagram
      • Inspire and showcase authentic user-generated content for visitors to browse

INSTAGRAM PHOTO CONTEST SOLUTION

Whether it be their favorite Coconut Choc Chip cookie smothered in ice cream, or a post-workout selfie with the ever-popular Pumpkin Spice flavor, Lenny & Larry’s is excited to see what its fans are up to in its recently launched Instagram photo contest.

To drive engagement across Instagram, Lenny & Larry’s is asking followers to share their best selfie snaps, group photos or simply a photo of their favorite cookie to Instagram using the dedicated campaign hashtag #CompleteCookieContest, and tagging @lennyandlarrys. To incentivize participation, Lenny & Larry’s is even giving one lucky winner a month’s supply of Complete Cookies… what more could you want!

Lenny & Larry’s can then use the Wayin platform to curate and filter all photo submissions, before publishing their favorite entries to the social gallery hosted on a unique microsite. Visitors can then head over to the gallery to see if their entry made it to the ‘wall of fame’, and can share their favorite photos through Twitter and Facebook to maximize campaign awareness and to drive reach.

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