To inspire online engagement and to capture valuable first-party data, beauty and wellness company, Lumity Life has published a photo contest to its website ahead of Father’s Day. Promoted through a carousel featured on its homepage, the campaign captures and celebrates all superhero dads across the country.
MARKETING CAMPAIGN OBJECTIVES
- Capture declared data and marketing opt-ins via form entries to expand its CRM database
- Capitalize on the build up to Father’s Day to drive website engagement
- Inspire heartwarming UGC for website visitors to browse
PHOTO CONTEST SOLUTION
Putting the embarrassing jokes aside and the cringy dad dancing behind us, Lumity Life is celebrating all of the superhero dads around the country in honor of Father’s Day. In order to drive authentic user-generated content amongst followers, and to expand its CRM database, Lumity Life launched the ultimate Father’s Day photo contest.
To get involved, website visitors can enter using the form provided, where they can share what it is that makes their superhero dad so special in 50 words or less. Participants can also submit an accompanying photo of their dad, and must complete their personal details to finalize their entry. To expand its CRM database, Lumity Life is also giving participants the chance to opt-in to receive the latest marketing communications, including the latest news and exciting offers via email. As a way of incentivizing participation, in turn maximizing the number of campaign entries, Lumity Life is even giving away a luxury hamper worth over £70 to the winning entry!
Post submission, all entries received are reviewed and published to the social wall for website visitors to browse and be inspired by. Full of heartwarming posts and photos, the gallery makes the ultimate destination for all Father’s Day inspiration.
WATCH VIDEO HERE
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