To drive newsletter sign-ups, maximize online engagement and re-target customers with personalized and relevant content, Lumity Life has published an interactive skincare quiz to its website, where participants receive personalized advice designed to suit to their skin needs.
MARKETING CAMPAIGN OBJECTIVES
- Capture first-party data acquisition and newsletter opt-ins for retargeting
- Use quiz insights to re-target customers with personalized content
- Drive engagement and interaction amongst website visitors
With 32 natural ingredients used within its oils and nutritional supplements, Lumity Life is lending customers a helping hand in choosing the products best suited to their skin type in its latest skincare quiz. The beauty and wellness company has published an interactive quiz to its website, taking participants through four detailed questions surrounding their skin type. Dry and dehydrated? Shiny and oily? Or smooth and clear? Lumity Life has a solution for all skin types.
After answering all four questions, participants can complete their entry by submitting their name and email address in the form provided. Lumity Life is also driving newsletter sign-ups by giving participants the chance to opt-in to receive the latest news and offers. Customers can then be kept up to date with more personalized, targeted and relevant product recommendations based on their quiz results.
Upon completion, participants can check out their skin type, and receive personalized ingredient and product recommendations specifically suited to them. Entrants are then encouraged to share their quiz result through Twitter and Facebook to maximize campaign reach, dive further entries, and inspire social conversation.
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