Metro Radio Launches Sponsored Photo Contest With McCain To Inspire Authentic UGC

Jessica WilliamsLast Updated: Broadcast Media, FMCG, Media & Publishing

To inspire entertaining and authentic content from brand advocates, Metro Radio has teamed up with McCain Crispy French Fries to publish a lighthearted photo sweepstakes to its website, encouraging kids to set the rules over a Friday family dinner.


  • Obtain valuable first party data and marketing opt-ins to build CRM database
  • Encourage brand advocates to create and share entertaining social content
  • Use weekly prize giveaways as an incentive for participation and to repeat audience visitation


Whether it’s getting the whole family around the dinner table in fancy dress, or eating dinner in a makeshift den, Bauer Media’s Metro Radio has partnered with McCain Crispy French Fries to give kids the chance to take control at family dinner time. Metro Radio is hosting a photo sweepstakes on its website, encouraging visitors to share a photo of their funniest, most entertaining dinnertime moments in return for the exciting chance to win a family treat worth up to £1,000. To drive participation, increase website visitation, and encourage participants to tune into Metro Radio, the lucky Friday winners are being announced live on-air every single week.


To get involved and submit their dinnertime moments, participants can register their personal details on the form provided, and include a description of their ‘Friday rule’ together with a photo of their dinner in action. Those entering can also opt-in to be kept informed of the latest news, offers and promotions from both Metro Radio and its partner, McCain.

For all the inspiration they could possibly need, participants and visitors can also check out the accompanying carousel gallery showcased on Metro Radio’s website, and can watch the short fun-filled video clip from McCain.

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