Mission Bay NZ Inspires Summer Memories With Instagram Photo Contest

Jessica Williams Travel & Tourism

Being one of Auckland’s favorite beachside destinations, Mission Bay is driving interaction amongst website visitors, asking them to post their Mission Bay snaps in return for the chance to win an exciting array of prizes.

MARKETING CAMPAIGN OBJECTIVES

    • Drive interaction and engagement amongst visitors, and inspire entries through Instagram to maximize campaign reach
    • Utilize the dedicated hashtag #MissionBayNZ to inspire social conversation and UGC creation
    • Capture valuable audience data and opt-ins for future marketing promotions

PHOTO CONTEST SOLUTION

To keep the memories of an endless summer alive, Mission Bay is driving weekly engagement amongst beach-goers by encouraging Mission Bay visitors to send in their summer memories in return for the chance to win one of four weekly prizes of $100. Not only this, but participants will also be in to win a $500 Prezzy card, summer snaps and an instax mini camera.

Whether it be taking a break from the sun with a refreshing beer, taking the dog for a stroll along the beach, or cooling down in the sea, Mission Bay is asking participants to send in their best summer moments to Instagram using the dedicated campaign hashtag #MissionBayNZ, and tagging @MissionBayProm. Alternatively, visitors can upload their snaps directly through the form provided by completing their personal contact details, including their date of birth, home address, email address and phone number. To complete their entry, participants can also choose to opt-in to keep informed of the latest news and offers via email, providing Mission Bay with valuable audience data that can be reused in future marketing promotions.

All entries are then filtered and published to the embedded social wall, where users can browse and use the search bar to find and share their friends entries.

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