To maximize exposure of its 16 sponsors, and to promote the popular Outdoor Channel fishing TV show, Major League Fishing (MLF) has launched a sweepstakes for TV viewers and website visitors to get involved with, in return for the chance to win the ultimate grand prize package.
MARKETING CAMPAIGN OBJECTIVES
- Capture rich, valuable audience data and ‘opt-ins’ for future marketing promotions for MLF and its sponsors
- Maximize the use of sponsorship to drive campaign awareness and increase audience reach
- Use social sharing options to encourage conversation through Twitter and Facebook
- Promote the MLF television show and boost viewership
- Provide website visitors with engaging video content to boost entries
Professional bass fishing league and television show, MLF, has a number of challenges in place for anglers to face in the upcoming weeks. Whether it be survival rounds, elimination rounds or the dreaded ‘sudden death’, to promote the upcoming, already popular show hosted on Outdoor Channel’s television network, MLF has launched a sweepstakes to its website, giving website visitors the chance to win one of ten fantastic prizes. Each grand prize includes an experience package of one reservation for Ron Speed JR’s Adventures bass fishing excursion, a round-trip airfare to Mexico, four nights lodging, and much more, making it a prize package most MLF viewers would only dream about!
To maximize sponsorship exposure, MLF has featured each of its 16 sponsors within the campaign page. To get started, participants are simply required to click on any sponsor, where they are directed to a form ready to submit their personal details. In order for MLF to capture rich audience data, participants must complete their name, home address, date of birth and email address, and before confirming their entry, they can also opt-in to receive the latest updates and news from MLF and its sponsors. To accompany the form, each page also contains an embedded YouTube video, featuring unique content from each sponsor.
For participants to increase their chances of winning, MLF is encouraging visitors to enter once a day with all 16 sponsors. What’s more, to drive further entries, participants also have the option to share the campaign with their friends through Twitter and Facebook.
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