As Alfa Romeo competes on racing’s biggest stage, Motor Trend is capitalizing on the event by publishing an engaging sweepstakes campaign to its website to capture first-party data, whilst also inspiring test drives within Alfa Romeo’s dealerships. And with the chance to win a race fan experience of a lifetime, readers have every reason to enter!
MARKETING CAMPAIGN OBJECTIVES
- Drive consumers and racing enthusiasts into Alfa Romeo dealerships to experience their exciting line of automobiles
- Capture first-party audience data and marketing opt-ins
To celebrate Alfa Romeo’s exciting return to the racecourse, Motor Trend is driving consumers and racing enthusiasts into Alfa Romeo dealerships as part of its sweepstakes experience. Participants are encouraged to visit their local participating Alfa Romeo retailer and test drive any model from their exciting lineup. Visitors will then receive a unique code that they can submit through the form embedded within Motor Trends sweepstakes page on its website. To incentivize participation, Motor Trends is giving away a huge, one in a lifetime prize giveaway, including 2 tickets to the COTA Race Event and concerts, flight, hotel accommodations in Austin, spending money and even a VIP Brunch @AlphaRomeoUSA! The ultimate prize package for all lovers of car racing.
After receiving their dealer code, participants can submit the code to the sweepstakes form provided, and must complete their personal details to confirm their entry. To capture valuable first-party audience data that can be reused to fuel future marketing activities and email promotions, the form asks readers to submit their name, email address, home address, gender, phone number and DOB. Participants can then choose to opt-in to stay in the know with Alfa Romeo news updates, exclusive events and much more.
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