National Geographic Drives Authentic Brand Advocacy To Promote The Beauty Of Arizona

Jessica Williams Media & Publishing, Travel & Tourism

To showcase and promote the beauty of Arizona, National Geographic is turning its brand advocates into its best brand marketers, asking them to capture and submit their most breathtaking photos through Instagram. National Geographic has also embedded a social wall filled with Arizona’s most wonderful shots, where one lucky winner will receive the prize of a lifetime.

MARKETING CAMPAIGN OBJECTIVES

    • Capitalize on and drive traffic to National Geographic’s iconic Instagram page
    • Use social sharing actions to maximize campaign reach and brand awareness
    • Boost social engagement and inspire website interaction amongst followers

INSTAGRAM PHOTO CONTEST SOLUTION

With a mix of authentic, professional and awe-inspiring curated content, National Geographic is confirmed as the most followed brand on Instagram, boasting 85.6m followers (and counting). Renowned for its breathtaking photography, National Geographic is putting its followers in the spotlight with its newly launched #UnRealAZ Instagram photo contest.

To capture the scenic landscapes of Arizona, National Geographic is asking its Instagram followers and website visitors to go out and take their best shots. From the stunning lakes and luscious green mountains, to Arizona’s famous Grand Canyon National Park, travellers can capture their best photographs and share them through Instagram using the hashtags #NatGeoTravel and #UnRealAZContest to be in with the chance to win the prize of a lifetime.

To promote the content its brand advocates have produced, and to inspire tourism, National Geographic has also embedded a social wall to the campaign page featuring the best entries submitted by followers so far. From the featured photos, one lucky grand prize winner chosen by National Geographic’s very own Photo Editor will be awarded a trip to Arizona. The prize includes a round-trip airfare for two, 4-night hotel accommodation, a $300 spending card and an exciting adventure outing tailored specifically to the winner’s interests – the ultimate prize package for any explorer!

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