To promote the launch of the new Quest ship, National Geographic is driving engagement amongst website visitors with a category quiz published to its ‘Expeditions’ website. To boost expedition bookings amongst the new Quest ship, participants are provided with a selection of recommended trips on completion of the quiz.
MARKETING CAMPAIGN OBJECTIVES
- Promote the recent launch of the National Geographic Quest ship
- Boost interaction and engagement amongst website visitors
- Provide trip recommendations to drive bookings through National Geographic Expedition
CATEGORY QUIZ SOLUTION
Whether adventurers prefer admiring the diverse wildlife that lives in Costa Rica, or exploring the fresh glacier-fed waters of Alaska, the National Geographic Quest is the ideal trip for any traveler. To promote and showcase the beautiful coastline destinations visited by the National Geographic Quest ship, National Geographic Expedition has published an informative Geo Quiz to its website, putting its reader’s knowledge to the test with 10 challenging questions.
Participants can work their way through the quiz, learning interesting facts surrounding the natural wonders of America’s coastline on the way. To educate as well as engage readers, National Geographic informs participants of each correct answer as they progress throughout the quiz, and are provided with hints, where they are directed to various expedition itinerary pages to browse for clues to the correct answer.
Once readers have completed the quiz, they are provided with their quiz result, as well as a range of recommended trip ideas specifically for the National Geographic Quest. Visitors are directed to the trip itinerary pages on the website, where they can learn more and make their booking.
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