As we’re all craving a little summer sun, National Geographic couldn’t have chosen a better time to publish a vacation sweepstakes to its website. In return for completing the embedded form, participants have the chance to win a luxurious trip of a lifetime for two to the incredible Fort Myers & Sanibel.
MARKETING CAMPAIGN OBJECTIVES
- Capture rich audience data and marketing opt-ins for National Geographic and its sponsor, The Beaches of Fort Myers & Sanibel
- Promote The Beaches of Fort Myers & Sanibel as a vacation hotspot
- Capitalize on campaign sponsorship to maximize campaign awareness and increase audience reach
Famous for its crystal clear waters, pristine beaches and adventurous outdoor activities, a getaway on The Beaches of Fort Myers & Sanibel is exactly what’s needed in this winter weather. To promote The Beaches of Fort Myers & Sanibel as the ultimate relaxing vacation destination, National Geographic has teamed up with Fort Myers & Sanibel to launch a sweepstakes, giving participants the chance to win an incredible trip to the relaxing paradise island for two. Complete with three nights worth of hotel accommodation for two, round-trip air travel, car rental, a $300 American Express gift card, and not to mention a one-day photo workshop with a National Geographic photographer, followers have every reason to get involved!
To enter, participants are required to complete the embedded form, submitting personal contact details including their date of birth, phone number, email address and home address. Upon submission, participants can also opt-in to receive the latest updates and relevant content about upcoming products, services and events from National Geographic, as well as the latest travel information from its sponsor, The Beaches of Fort Myers & Sanibel.
What’s more, to accompany the form, and to drive further promotion for the beautiful Southwest Florida location, website visitors can also discover more about what The Beaches of Fort Myers & Sanibel has to offer by clicking on the ‘explore more now’ call-to-action button.
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