To boost interaction and engagement amongst Facebook fans, and to promote its new book ‘Timeless Journeys’, National Geographic Expeditions has published a challenge quiz to its Facebook page. On completion of the quiz, participants are provided with a selection of recommended trips to inspire vacation bookings through National Geographic Journeys.
MARKETING CAMPAIGN OBJECTIVES
- Boost interaction and engagement amongst Facebook fans
- Capture valuable audience data and marketing opt-ins for National Geographic Journeys
- Provide trip recommendations to drive bookings through National Geographic Journeys
- Promote National Geographic’s brand new book release ‘Timeless Journeys’
CHALLENGE QUIZ SOLUTION
With a world full of stunning scenery, beautiful coastlines, and plenty of historic architectural buildings, there’s far too many wonderful places in this universe to make it to our bucket list. To showcase and make us truly appreciate some of the most wonderful places, National Geographic Expeditions has published an informative quiz to its Facebook page, putting its reader’s knowledge to the test with 10 challenging questions to see if they recognize some of the world’s most iconic places.
In return for the exciting chance to win an advance copy of National Geographic’s new book, ‘Timeless Journeys’, participants can work their way through the quiz, learning interesting facts surrounding the natural wonders of the world along the way. To educate as well as engage readers, National Geographic also informs participants of each correct answer as they progress throughout the quiz. To submit their entry, participants are required to submit their name and email address, and can opt-in to receive newsletters from National Geographic Journeys for the latest special offers and news about trips.
Once fans have submitted their contact details, they are provided with their quiz result, as well as a range of recommended trip ideas with National Geographic Journeys. Visitors are directed to the trip itinerary pages on the website, where they can learn more and make their booking.
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