In alignment with its autumn offers and promotions, Nectar is driving online engagement and rewarding cardholders with its new ‘Nectar Autumn Stockpile’ sweepstakes. With a staggering total of 7 million points to give away, the seasonal campaign encourages participants to get involved by selecting what they’ll be stockpiling for this autumn to be entered into the daily prize draw.
MARKETING CAMPAIGN OBJECTIVES
- Drive website traffic and promote Nectar’s autumn offers webpage
- Incentivize engagement and reward loyal cardholders
- Obtain valuable consumer data and marketing opt-ins to build its CRM database
AUTUMN SWEEPSTAKES SOLUTION
With cinnamon scented candles hitting the shelves, pumpkin spiced lattes back on the menu, and bonfire night just around the corner, Nectar is taking full advantage of the autumnal vibes with its most recent sweepstakes campaign. To engage consumers and to celebrate its generous autumn offers and promotions, Nectar is hosting a 7 Million Point Giveaway on its website, where cardholders can get involved in return for the exciting chance to win 250,000 Nectar card points every single day.
To get involved, participants can submit their personal contact details including their name and email address, and can opt-in to keep informed of the latest news and offers from Nectar. Cardholders can then select from the dropdown box what they’ll be stockpiling for this autumn, whether it be hibernating with movie marathons and cosy nights in, or stepping out in this season’s most popular styles. After selecting their choice, cardholder’s entries will then be added to Nectar’s stockpile and entered into the daily draw.
Upon confirmation, participants are then presented with a link to Nectar’s great autumn partner offers. And with the campaign being promoted through print, paid media and email marketing, the sweepstakes is proving to be a huge success amongst cardholders, and is the perfect way to drive seasonal engagement.
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