Nectar Uses Weekly Prize Incentives To Drive Data Acquisition And Gain Consumer Insights

Jessica WilliamsLast Updated: Retail, sweepstakes

In alignment with its home and living partner offers, Nectar is capturing rich audience data by incentivizing all home-renovators to tell their DIY stories, good or bad, in return for the chance to win exciting prizes each and every week.

MARKETING CAMPAIGN OBJECTIVES

  • Obtain rich audience data, increase marketing opt-ins and capture consumer insights
  • Drive traffic from Nectar’s Facebook page to its website
  • Promote Nectar’s home and living partner offers
  • Use the dedicated hashtag #HomeWithNectar to inspire social conversation

SWEEPSTAKES SOLUTION

Whether it be simply transforming your bedroom with a lick of paint, or taking on a bigger project and attempting work you maybe should have got a professional in for, it’s always nice to have a fresh new home to kick-start the summer months. In honour of its home and living partner offers featured on its website, Nectar is giving cardholders the chance to win 2 exciting prizes each and every week in return for their participation in its sweepstakes.

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Published to its website, Nectar’s #HomesToLove sweepstakes is continuously promoted through its Facebook page using an engaging sweepstakes video, capitalizing on its 278k Facebook followers and directing traffic to its website. Nectar is giving 2 cardholders the chance to win weekly, with prizes being 50,000 Nectar points, together with a £100 voucher from The White Company or a £200 Argos voucher. Nectar is then announcing and congratulating each lucky winner on its Facebook page.

To get involved, participants can head to the entry form and attach a photo and description of their home improvements, DIY projects, or home purchases that didn’t quite go to plan. To complete their submission, cardholders are required to submit their personal contact details, and Nectar card number, and must respond to the two questions ‘How many bedrooms are there in your home?’ and ‘Does your home have a garden?’. Participants can then choose to be kept informed of the latest news and offers by email, allowing Nectar to use audience data for retargeting in future marketing promotions.

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To inspire further social conversation, and maximize campaign entries, Nectar has included social sharing actions to Twitter and Facebook, using the dedicated campaign hashtag #HomeWithNectar.

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