NHL & Navy Federal Celebrate Inspiring Stories With Data-Centric Nomination Campaign

Jessica Williams Sports

NHL has teamed up with the Navy Federal Credit Union to launch ‘Stick Tap for Service’; a campaign that recognizes the outstanding community service of hockey fans and military members. Fans can submit their nominations directly through the form provided, where they are given the chance to be rewarded with an array of exciting prizes.

MARKETING CAMPAIGN OBJECTIVES

      • Recognize and bring together hockey and military community members
      • Capture valuable audience data that can be reused in future marketing communications
      • Drive website visitors to NFCU’s editorial and video content

NOMINATION CAMPAIGN SOLUTION

NFCU and the NHL have teamed up to recognize the outstanding community service of hockey fans and military members by naming a Stick Tap for Service Champion. Whether it be someone who embodies the spirit of giving, mentorship, sacrifice or service, website visitors can nominate who they feel deserves to be rewarded directly through the form provided. To honor and reward those that most support charities and causes, uplift those around them and provide service to those in need, NHL and Navy Federal is saying thank you with a once in a lifetime trip for two to a Stanley Cup Final game, as well as a charitable donation.

To begin their nomination, participants are required to submit their contact details in the form provided, including their name, email address, phone number and mailing address. Users can then move on to submit information surrounding the person they would like to nominate as the NHL Stick Tap for Service champion. Participants can describe how their nominee has made a positive impact in the community, how they are connected to the U.S. military, and any other information they would like to share that summarizes what makes their nominee truly outstanding. Users can then complete their entry by uploading an image to accompany their submission, whether it be of their nominee giving back to the community, cheering for their favorite hockey team, or serving their country.

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