To capture dedication and excitement from fans, and to drive consistent weekly engagement, San Jose Sharks has teamed up with Alaska Airlines to publish a voting-activated photo contest to its website. Fans can share their most creative Sharks-inspired snaps in return for the chance to win a variety of prizes on a weekly basis, including a grand prize of two round-trip travel vouchers on Alaska Airlines.
MARKETING CAMPAIGN OBJECTIVES
- Capture valuable and actionable audience data
- Inspire creativity and weekly engagement amongst Sharks fans
- Reward loyal fans with an exciting grand prize giveaway
- Enable promotion of Sharks Territory and its partnership with Alaska Airlines
VOTING ACTIVATED PHOTO CONTEST SOLUTION
To help claim Sharks Territory across the globe, NHL Sharks is activating its fans by asking them to get creative by sharing their best photos wherever they are in the world. Whether it be holding a Sharks Territory sign, or rocking a Sharks jersey, participants can capture their best moments in front of historical landmarks, famous attractions, or scenic landscapes to represent the Sharks team.
The photo contest takes website visitors through a photo submission stage, shortlisting, and a final public voting stage. To get involved, participants can submit their Sharks Territory photos and captions directly to the form provided, and can submit their personal details, including their name and email address to enable San Jose Sharks to capture valuable audience data for future marketing promotions. Sharks can then easily filter and publish entries to the embedded social wall for website visitors to browse and cast their votes.
Once Sharks fans have submitted their photos, they are encouraged to get their friends and family to head to the social wall to nominate their submission in order to win a ‘This Is Sharks Territory’ sign autographed by their favorite player. What’s more, to reward the most creative submission, at the end of each month, the weekly winners go head to head for the chance to be crowned ‘photo of the month’. In return for their effort and participation, the winner will receive a grand prize of two round-trip travel vouchers thanks to Alaska Airlines, giving every incentive to get involved!
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