Join renowned Forrester Analyst, James McQuivey, Reckitt Benckiser Chief Digital Officer, Adam Stewart and Wayin CEO, Richard Jones for an on-demand webinar as they discuss the latest research on the changes of digital advertising, and how the industry will evolve to better connect brands to consumers. A must watch for anyone in marketing, digital and advertising that wants to get ahead of the game.
- People no longer engage with ads. In fact 50% of people actively avoid them.
- Consumers have had enough of ads they can’t interact with that interrupt their browsing experience.
- Ad experiences need to become new and innovative like they once were a long time ago if they want to connect with consumers.
- Brands need to focus on delivering experiences within ads that pique consumer interest and encourage engagement.