Pets At Home Boosts Engagement Amongst Loyal VIP Members With Photo Contest

Jessica Williams Retail

To drive engagement, capture first-party data and reward loyal cardholders, Pets at Home launched a photo contest exclusive to VIP members. Participants were asked to share their best snaps of them and their favorite looky-likey pet in return for the chance to win £25 worth of Pets at Home vouchers to share with their furry companion!

Campaign Objectives:

  • Obtain valuable first-party data and marketing opt-ins for retargeting
  • Drive authentic UGC to strengthen relationship with consumers
  • Boost loyalty amongst consumers and reward loyal VIP cardholders

Photo Contest Solution

Pets at Home recently put the phrase “pets look like their owners” to the test in its latest photo contest ‘is your VIP your mini-me?’. VIP members were asked to say cheese and share a fun snap of themselves with their favorite looky-likey fur baby.

To begin their entry, participants were firstly required to sign in to their VIP members account. Cardholders could then submit their personal contact details including their name, email address and home address, as well as their pet’s name. VIP members could then attach their photo, and could add a creative caption to stand out from the crowd and maximize their chances of winning. To keep informed of the latest news and offers from Pets at Home, participants could also opt-in to future marketing emails using the checkbox provided.

After submitting the form, all entries were then enrolled into the draw for the chance to win a £25 voucher to spend in Pets At Home. Whether it be to stock up on pet food and treats, or to purchase a new comfy pet bed, the giveaway makes the perfect way to boost loyalty amongst customers and reward loyal VIP members.

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