To understand consumer intentions and reward loyal cardholders, Pets At Home published a sweepstakes to its website, exclusive to VIP members. With £50 worth of vouchers up for grabs, the lucky winner can kick-start the new year with plenty of treats and goodies for their furry companion!
MARKETING CAMPAIGN OBJECTIVES
- Boost loyalty amongst consumers and reward loyal VIP cardholders
- Obtain valuable consumer data, insights and intentions
- Use prize incentives to maximize website engagement
LOYALTY SWEEPSTAKES SOLUTION
Whether it be starting puppy training classes, or introducing a new kitten to the family, Pets At Home has introduced the perfect campaign for animal-lovers to think about their 2019 goals for them and their pets. To drive loyalty amongst its VIP members, and to understand more about their goals and plans for the new year, Pets At Home is kick-starting the year by hosting a sweepstakes giveaway on its website.
To access the sweepstakes, participants are firstly required to sign in to their VIP members account. Cardholders can then submit their personal contact details including their name, email address and home address, as well as their pets name and type. Participants can then write, in less than 100 words, what their big plans are for them and their VIP’s for the new year. After writing their plans, cardholder’s submission will be entered into the draw for the chance to win a £50 voucher to spend in Pets At Home. Whether it be to stock up on pet food and treats, or to purchase a new comfy pet bed, the giveaway is a great way for VIP members to start the year!
Forrester Report: Consumer Data: Beyond First And Third-Party
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