Planet Radio Boosts Engagement With Sponsored Sweepstakes To Promote Holland

Jessica Williams Broadcast Media

Sponsored by Holland.com, Planet Radio hosted a luxury travel sweepstakes amongst an informative editorial page on Magic Radio’s website to engage visitors and radio listeners, and to drive first-party data acquisition using a luxury vacation prize incentive.

MARKETING CAMPAIGN OBJECTIVES

      • Capture valuable first-party data and marketing opt-ins to build its CRM database
      • Promote Holland as a travel destination
      • Incentivize website visitors to tune in to Magic Radio

SPONSORED SWEEPSTAKES SOLUTION

With breath-taking castles and country houses scattered across the country, plenty of culinary delights and Dutch cuisine to try, and relaxing wellness resorts to unwind and rejuvenate, Holland has a plethora of hidden gems to explore, making it the perfect European escape. To promote Holland as a travel destination, Magic Radio has teamed up with Holland.com to publish a data-centric sweepstakes to its website.

Open to all Magic Radio listeners and website visitors, participants can begin their submission by selecting the correct answer from the question; Which of these is a Dutch Golden Age City?. Participants are then required to submit their personal details on the embedded form at the bottom of the page, and can opt-in to receive the latest news and offers from Netherlands Board of Tourism and Conventions; acting as valuable first-party data that can be seamlessly synced to its CRM database.

To incentivize participation, Magic Radio and Holland.com are giving away a luxury trip to Holland for two, as well as £500 spending money. Once the sweepstakes has expired, the lucky winner will be contacted through Magic Radio to announce the exciting news!

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