Platinum Magazine Drives Engagement Amongst New Readers Following Launch

Jessica Williams Media & Publishing

To celebrate the exciting launch of Platinum, the new glossy monthly magazine for 55+ women, DC Thomson Media launched a single-question challenge quiz to encourage newsletter sign-ups and engage new readers. Participants can simply answer the question provided and submit their personal details in return for the chance to win.

Campaign Objectives:

  • Build a newsletter list for Platinum Magazine, using a luxury prize incentive to drive first-party data and marketing opt-ins
  • Drive engagement amongst readers and website visitors
  • Maximize campaign entries using a simple barrier to entry

Sweepstakes Solution

Covering a plethora of topics, from style to finance, health to travel, Platinum Magazine aims to be the go-to periodical for savvy women. Following the exciting magazine launch, DC Thomson Media is giving away £175 worth of Elizabeth Arden Prevage products to drive engagement, boost traffic and maximize newsletter sign-ups for the new publication.

To get involved, participants merely need to answer one simple question to be in with the chance to win the four renewal treatments. After confirming their answer, readers can complete their entry by submitting their personal details in the form provided. To capture valuable audience data that can be reused in future marketing communications, participants can also choose to opt-in to receive relevant news updates, offers and promotions from Platinum Magazine.

Zero-Party Data Maturity Model

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