Pre-eminent New Zealand electricity provider; Powershop is not only famed for its competitive prices and industry-leading customer service, but also their quirky, oftentimes risque digital marketing campaigns.
Its latest offering, the ‘Winterrific: Make Your Winter Special’ gives consumers the unique opportunity to design their own special offers on energy, with the best being put to a vote before being rolled out to appreciative Powershop customers.
- Customer retention during the winter (where bills typically increase)
- Boost loyalty and engagement amongst consumers
- Increase the following of its social following
Meme Generator Solution
As the mercury drops and heating bills rise during the cold winter months, Powershop understand that this can be a tough time financially for its customers. So to reward loyal customers, and take some of the burden away from power usage Powershop have activated the ‘Winterrific: Make your Winter Special’ campaign.
The meme generator solution gave customers the chance to create the offers they would like to receive this season. To enter, participants simply needed to select one of the pre-made themes then add the text of the offer they would like to receive.
To submit they were required to enter a small amount of PII data that Powershop could use for future marketing efforts. Upon moderation, the content created will be put to a public vote, with the best four enacted into real offers that customers can take advantage of.
The meme generator solution not only increases loyalty amongst Powershop’s customer base, but helps them collect preference insights on what offers and deals they would like to receive.
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