This Christmas, Powershop NZ has teamed up with New Zealand’s PAK’nSAVE supermarket to help those less fortunate throughout the festive season. By launching a data-centric sweepstakes, participants can submit their details and enter for the chance to win a 2 minute power shop around the supermarket to help a family or charity of their choice.
MARKETING CAMPAIGN OBJECTIVES
- Capitalize on the holiday season to drive online engagement
- Boost brand affinity through corporate social responsibility
- Drive first-party data acquisition and pinpoint its customer base
With Christmas being a time we look forward to spending with family, exchanging gifts, and gorging on endless amounts of eggnog, it’s also the perfect time of year to help those less fortunate and in need of a helping hand. Together with PAK’nSAVE, Powershop has published a sweepstakes form to its Facebook page, where followers can enter by submitting their personal details. The announced winner will have two minutes to power around their local PAK’nSAVE supermarket and pack a trolley with the food items they feel the family or charity they’re shopping for most needs. Once their two minutes are up, Powershop will pick up the bill!
Open to both existing and prospect Powershop customers, participants can get involved by submitting their personal details on the embedded form, including their name, email address and home address details. Participants must also select from the list which aisle they would race to first during a PAK’nSAVE power shop, whether it be biscuits, crackers and confectionery, or household cleaning products. To ensure Powershop NZ can pinpoint its Facebook audience and distinguish who is already a customer for future target marketing, participants must also confirm whether they are an existing customer upon entry.
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