Whilst the majority of us have only just said hello to summer, we’re heading to the other side of the globe where New Zealanders are welcoming in the winter months. To capitalize on the occasion, drive first-party data acquisition and boost engagement amongst prospects and customers, energy company, Powershop NZ has published a four-week reveal poll campaign, asking its Facebook followers; what powers your winter?
MARKETING CAMPAIGN OBJECTIVES
- Boost online engagement and drive loyalty amongst Powershop customers
- Drive first-party data acquisition and pinpoint its audience base
- Maximize campaign conversions using a fun and enjoyable route to entry
REVEAL POLL SOLUTION: WEEK 1
For New Zealand, the season of salads, BBQ’s and cold cuts has passed, and good old comfort food is back on the menu. To kick off the first week of its four week winter poll campaign, Powershop NZ is asking its Facebook followers what their favorite food is to warm up during the winter months.
With three options; soup, a roast, or slow cooked meals and casseroles, participants can vote for their favorite comfort dish to get involved. Participants must then submit their personal details within the form provided, including their name, email and address. To ensure Powershop NZ can pinpoints its audience and distinguish who is already a customer, participants must also confirm whether or not they are already a customer upon entry. Those who are already Powershop customers are automatically entered to win a range of exciting prizes. What’s more, to drive customer loyalty, Powershop is popping in an extra entry for each year its customers have been with them to maximize their chances of winning!
Don’t forget to keep your eyes peeled over the next coming weeks, as Powershop will be covering a whole variety of hot topics, including activities, drink and fashion!
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