To celebrate its 20th anniversary, or ‘tweniversary’, Priceline.com has created the ultimate campaign to drive engagement, capture valuable first-party data, and boost sales conversions. Complete with daily reveals of the best deals, as well as sponsored product sales, weekly sweepstakes and plenty of fun facts, the campaign makes the perfect way to celebrate the 20 year milestone.
MARKETING CAMPAIGN OBJECTIVES
- Use daily reveals to drive repeat audience engagement and website visitation
- Engage consumers across a range of digital channels, including TV, digital ads, email, social media and through its own website
- Capture valuable first-party audience data and marketing opt-ins
- Increase sales conversions by driving traffic to Priceline.com’s bookings pages
REVEAL CAMPAIGN SOLUTION
Nothing quite says ‘Happy Birthday’ like 20 days of incredible deals, exclusive vacation packages and flight offers too good to miss. To kick start its 20th anniversary, Priceline.com has created a campaign page jam-packed with exclusive deals and offers, weekly sweepstakes and fun facts around Priceline.com’s 20 years of service.
To drive repeat audience visitation, Priceline.com is providing visitors with exclusive, fresh and unique deals and offers every single day for 20 days, saving customers an incredible $50 million! From saving thousands of dollars on flight bookings, to finding the most luxury Hawaiian vacation offers around, website visitors are spoilt with an array of deals ready for their summer vacations. Participants can unlock each daily offer and can make their bookings directly through the website using the ‘book now’ call to action. What’s more, Priceline.com has also included a carousel where visitors can swipe through and shop the best product deals for Priceline.com and its sponsors.
Whilst browsing through the site, visitors can also get involved in the weekly sweepstakes. During week one, Priceline.com teamed up with Latam Airlines to give away two round trip tickets from the U.S. to South America, and for week two, participants could enter to win flights on China Southern Airlines to Asia. Participants can keep checking the campaign page weekly for new exciting prize giveaways! To enter, participants must submit their name and email address, and can opt-in to receive the latest news and offers via email. And for a little light hearted entertainment, Priceline.com has not only included a selection of fun facts, as well as a video where visitors can relive 20 years of Priceline.com commercials. To further promote the campaign, Priceline.com has even brought back The Negotiator and original brand spokesperson, William Shatner, for a brand new TV commercial!
WATCH VIDEO HERE
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