Priceline.com & WOW air Drives Tourism In Ireland Using Engaging Reveal Campaign

Jessica Williams Travel & Tourism

To promote Ireland’s largest county, ‘Cork’ as the ultimate travel destination, and to educate consumers of its natural beauty and unique history, Priceline.com has teamed up with WOW air and Tourism Ireland to create and publish a beautifully visual reveal campaign activation to its website.

MARKETING CAMPAIGN OBJECTIVES

  • Maximize website interaction and engagement through repeat audience visitation
  • Tell a compelling story with content reveals every other day
  • Drive traffic to WOW air’s website and promote its new launched flights to Ireland from the US
  • Obtain valuable audience data and opt-ins for future marketing promotions

REVEAL CAMPAIGN SOLUTION

As the colder, Autumn weather approaches, city breaks make the perfect weekend getaway for holiday-goers. To promote the stunning coastlines of County Cork, together with its unique historical background and buzzing city centre, Priceline.com has launched a sponsored reveal campaign with WOW air and Tourism Ireland to inform visitors and highlight County Cork’s best bits.

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To maximize website interaction and engagement, Priceline.com is providing visitors with exclusive, fresh and unique content reveals every other day. From fun facts surrounding Cork’s iconic landmarks, to historic information around its most famous distilleries, website visitors are spoilt with brand new content. To incentivize participation, each reveal is supported with an exclusive promotion or discount code for WOW air, and with 7 content reveals, there’s plenty of offers for fans to get their hands on!

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To get involved, participants must submit their personal details amongst each reveal clue, including their name and email address, and can opt-in to be kept informed of the latest news and offers from Priceline.com. Upon submission, participants are provided with their unique promotion code, where they can click on the ‘Book Now’ call-to-action linking directly to WOW air’s website, in turn increasing booking conversions.

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