To capture valuable audience data as well as maximize online travel bookings, Priceline.com is capitalizing on March Madness by publishing a fun bracket display featuring the latest Priceline.com deals, as well as a coupon entry form for website visitors to get involved with.
MARKETING CAMPAIGN OBJECTIVES
- Capture valuable audience data for future marketing promotions
- Use a fun, bracket display to highlight the latest travel deals and drive traffic to Priceline.com
- Use coupon incentives to maximize travel bookings with Priceline.com and drive ticket sales for its partner, TicketIQ
COUPON ENTRY SOLUTION
With the excitement of March Madness officially underway, Priceline.com has chosen to celebrate by teaming up with TicketIQ to give website visitors the chance to get their hands on the latest deals and coupons. In the spirit of the basketball event, Priceline.com has also published a fun bracket display to the web page, featuring the best travel deals to various cities where the NCAA games are held.
To drive website traffic and influence travel bookings, website visitors can click on any of the bracket display call-to-actions, where they can check out the best flight and travel deals for each city. From Southern California’s famous city, Los Angeles, to the city of Nashville, known for its legendary country music venues, there’s something for everyone.
To accompany the best city break deals, Priceline.com has also teamed up with TicketIQ to include a coupon form, where participants can submit their name and email address in return for exciting coupon vouchers. Participants will receive 10% off an Express Deal hotel purchase on Priceline.com, as well as $25 off a ticket purchase on TicketIQ.
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