The role of the modern marketer is more challenging than ever. Once rather holistically focused, with a spotlight on creativity and brand storytelling, today’s digital marketer has to analyze complex data-sets in real-time, understand the innermost mechanics of digital advertising and keep abreast of constantly evolving digital channels.
All the while, balancing this ever-expanding job specification, with engaging and exciting more discerning and elusive consumers on countless digital touchpoints. Although it may sound like a fool’s errand, we’ve disseminated these obstacles into four key challenges:
1. The problem with data
Brands need PII data, but in the new GDPR era they struggle to gather marketing opt-ins and declared data in fully-compliant way.
2. The problem with advertising
Through a combination of banner-blindness, spam and ad blocking tech to name but a few, ad engagement rates continue to drop to pitifully low levels.
3. The problem with content
Web content management systems weren’t built to create interactive marketing experiences that can be embedded across paid, owned and earned channels.
4. The problem with agility
Marketer’s have their campaigns stifled by a lack of innovation, out-of-date technology and escalating costs. With little scope to reuse successful digital campaigns across divisions, brands and markets.
Fortunately, we have the answer. Wayin’s new release was built specifically to help marketers tackle these four problems, with the help and co-operation of many of the world’s largest brands, agencies, publishers and ad platforms.
Empowering marketers with the technology to deliver interactive experiences across every digital channel that engage and collect data, all-the-while driving cost savings and efficiencies.
Take the quiz below to find out how we can help you.