Realtor.com® Engages Its Social Media Audience With Tasty Thanksgiving Personality Quiz

Jessica Williams Quizzes, social

To serve up some lighthearted sharable entertainment for its social media audience and website visitors, and to drive online engagement around Thanksgiving, Realtor.com® has launched a fun personality quiz campaign, where participants are provided specific Thanksgiving dishes based on their quiz results.

MARKETING CAMPAIGN OBJECTIVES

  • Maximize social media engagement through entertaining seasonal content
  • Drive and perpetuate website visits via fun, shareable experience

PERSONALITY QUIZ SOLUTION

Everyone has a favorite Thanksgiving dish they look forward to sharing with loved ones, whether it be enjoying a slice of delicious pumpkin pie, carving the roasted turkey, or enjoying a big scoop of creamy mashed potatoes. To serve up some lighthearted entertainment before Thanksgiving, Realtor.com® – the trusted source for home buyers, sellers, and dreamers, is driving social media and website engagement with a ‘Which Thanksgiving Dish Are You?’ personality quiz.

From Thanksgiving traditions to go-to music genres, the quiz takes participants through 10 fun-filled personality questions to discover their interests. Upon completion of the quiz, participants are provided with entertaining, pun-filled Thanksgiving dish descriptions based on their personalities. So whether they are smooth and sweet like pumpkin pie, or have more versatile and reliable qualities (just like a dinner roll), the results are bound to put smiles on participants’ faces.

To maximize campaign reach, Realtor.com® is also encouraging participants to share their results with their friends and family through Facebook or Twitter, using provided social share buttons that generate result-specific images and messaging.

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