To serve up some lighthearted sharable entertainment for its social media audience and website visitors, and to drive online engagement around Thanksgiving, Realtor.com® has launched a fun personality quiz campaign, where participants are provided specific Thanksgiving dishes based on their quiz results.
MARKETING CAMPAIGN OBJECTIVES
- Maximize social media engagement through entertaining seasonal content
- Drive and perpetuate website visits via fun, shareable experience
PERSONALITY QUIZ SOLUTION
Everyone has a favorite Thanksgiving dish they look forward to sharing with loved ones, whether it be enjoying a slice of delicious pumpkin pie, carving the roasted turkey, or enjoying a big scoop of creamy mashed potatoes. To serve up some lighthearted entertainment before Thanksgiving, Realtor.com® – the trusted source for home buyers, sellers, and dreamers, is driving social media and website engagement with a ‘Which Thanksgiving Dish Are You?’ personality quiz.
From Thanksgiving traditions to go-to music genres, the quiz takes participants through 10 fun-filled personality questions to discover their interests. Upon completion of the quiz, participants are provided with entertaining, pun-filled Thanksgiving dish descriptions based on their personalities. So whether they are smooth and sweet like pumpkin pie, or have more versatile and reliable qualities (just like a dinner roll), the results are bound to put smiles on participants’ faces.
To maximize campaign reach, Realtor.com® is also encouraging participants to share their results with their friends and family through Facebook or Twitter, using provided social share buttons that generate result-specific images and messaging.
Why Brands Won't Survive Without Interactive Experiences
Learn how to make your campaigns count on every digital touchpoint, whether old, new or emerging.Download White Paper