In honour of its 10 millionth guest at Ripley’s Aquarium of Canada, Ripley’s has published a daily reveal campaign where visitors can unlock exciting prizes across 10 consecutive days. Using a simple form barrier to entry, Ripley’s is driving first-party data acquisition and maximizing brand awareness by promoting unique resort offers.
MARKETING CAMPAIGN OBJECTIVES
- Drive repeat website visits by encouraging guests to enter daily
- Increase brand awareness by highlighting the best resort offers to drive shares
- Capture first-party audience data and marketing opt-ins
REVEAL CAMPAIGN SOLUTION
To celebrate the success of its Canadian Aquarium after hitting a whopping 10 million guests, Ripley’s launched an out of the box daily reveal campaign; 10 Days of Giveaways to drive online engagement. Complete with an array of exciting prizes up for grabs, each colorful, aquarium-themed daily reveal was promoted through its Ripley’s Aquarium of Canada Facebook page to drive website visitation and inspire participation.
To get involved, guests could unlock the daily prize reveal by submitting their personal details, including their name and email address to drive first-party data capture. Ripley’s also gave participants the option to sign up for its ‘Scales & Tales’ email newsletter to keep updated with targeted, exclusive offers, news, and behind-the-scenes information, where this data could be seamlessly synced to Ripley’s CRM database.
The reveal campaign also features social sharing actions to Twitter and facebook, where website visitors could invite their friends to take part daily in return for the exciting chance to win!
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