As Tour De France brings together elite cyclists from across the globe, Shimano is capitalizing on the occasion by publishing an interactive challenge quiz sweepstakes and social hub to its website to drive online engagement.
MARKETING CAMPAIGN OBJECTIVES
- Socialize its website by showcasing the best content from Shimano’s Instagram account
- Capture actionable first-party data and opt-ins for the latest Shimano updates
- Drive online brand engagement with a fun knowledge-testing challenge quiz
CHALLENGE QUIZ & SOCIAL HUB SOLUTION
With Tour De France being one of the most anticipated annual events for elite cyclists, it makes the perfect time for brands to capitalize on the buzz and ignite engagement amongst their online communities. To capture the action, Shimano is socializing its website using an evergreen social hub, featuring all of the best content from its own Instagram profile. Website visitors can then browse and share their favorite photos with their friends on Pinterest, Twitter and Facebook; in turn maximizing social awareness.
To boost further website interaction, Shimano is also driving traffic to an engaging Tour De France challenge quiz sweepstakes, where visitors can test their knowledge and see how they stack up against other cyclists. In return, participants will be in with a daily chance to win $100 towards a tune-up at their local Shimano Service Center! To get involved, cyclists can work their way through 10 unique Tour De France inspired questions, before submitting their personal details to complete their entry. Shimano can also seamlessly sync data to their CRM database for those who also wish to opt-in to receive the latest news and updates from Team Shimano.
To bring out that competitive streak amongst participants, Shimano has also embedded a live quiz leaderboard, featuring the top 10 names and scores so far. Think you’ve got what it takes to make it to the board?
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