To capture rich and valuable audience data, and to keep its followers on track and well-motivated to maintain their fitness goals as part of its #millionsmoving campaign, Simplyhealth has launched a data-centric sweepstakes to give participants the chance to win a place on any Simplyhealth Great run event.
MARKETING CAMPAIGN OBJECTIVES
- Capture rich audience data and marketing opt-ins for future Simplyhealth promotions
- Inspire and motivate followers on their health and fitness journey
- Use social sharing actions to drive participation and drive website traffic
With the motivation we once had in January starting to dwindle, and new year’s resolutions to get fitter and healthier starting to become a struggle, Simplyhealth’s latest sweepstakes couldn’t have arrived at a better time. To help keep followers on track to fulfilling their goals, Simplyhealth has published a motivating sweepstakes as part of its #millionsmoving campaign. The sweepstakes makes the perfect accompaniment to Simplyhealth’s social wall, capturing the action and plenty of stories in one inspiring webpage.
To get involved and for the chance to win, participants are required to complete the embedded form within the campaign page. Upon entry, participants must submit their contact details and other various information, including the race they wish to run and a short description of why they would love to win. Participants are also asked if they are current Simplyhealth customers, and if they would like to be kept informed of the latest everyday health products and services by email, phone or both. This provides Simplyhealth with valuable audience data of their current and potential customers, which can then be used within future marketing promotions. To maximize the number of entries and to incentivize participation, Simplyhealth is giving away 5 spots for the Great North Run, and 5 spots for any other race event this year up for grabs!
To find out how Simplyhealth is using inspiring user-generated content to act as the ultimate ‘go-to’ online destination for followers on their fitness journey, check out their solution here.
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