Simplyhealth Drives Anticipation Ahead Of Great South Run With Giveaway

Jessica Williams Health & Beauty, Insurance

To keep its followers motivated and on-track with their running goals as we approach the end of summer, Simplyhealth launched a data-centric sweepstakes to give participants the chance to win one of 30 places at its Great South Run in October.

Campaign Objectives:

  • Promote Simplyhealth’s health plans to help followers throughout their fitness journey
  • Capture valuable audience data and marketing opt-ins for future marketing promotions
  • Use social sharing actions to drive participation and maximize campaign entries

Sweepstakes Solution

With summer gradually drawing to a close and vacations out of the way for another year, it’s often more difficult to keep our motivation up when it comes to getting ourselves outside and running. To keep its followers on track and motivated to fulfilling their goals, Simplyhealth has published a sweepstakes perfect for those wanting to take their training to the next level; giving away 30 complimentary places to Simplyhealth’s Great South Run in October. With a buzzing atmosphere and incredible supporters, there’s every reason for visitors to enter!

To get involved and for the chance to win one of the 30 spots up for grabs, participants are required to complete the embedded form within the campaign page. Upon entry, participants must submit their contact details including their name and email address, as well as a short description listing the reasons they would love to win. Participants are also asked if they are current Simplyhealth customers, and if they would like to be kept informed of the latest emails surrounding its products, services, health information and giveaways. This allows Simplyhealth to segment its audience based on whether they are current or potential customers, which can be used within future marketing promotions.

To maximize campaign awareness and drive further entries, participants can share the sweepstakes directly to Twitter and Facebook using social sharing actions provided.

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