To capture valuable first-party data whilst pinpointing and segmenting its audience, Simplyhealth is capitalizing on Halloween to invite both existing and prospect customers to enter its spooky sweepstakes in return for the chance to win one of 25 exciting dental prize packages.
MARKETING CAMPAIGN OBJECTIVES
- Capitalize on Halloween to remind and educate website visitors on the importance of dental health
- Capture valuable first-party data whilst pinpointing existing and prospect customers to enable relevant future target marketing
- Use social sharing actions to drive participation and increase website traffic
As Halloween kicks off a holiday season full of candy and sweet treats, Simplyhealth is capitalizing on the occasion to highlight the importance of taking care of our teeth. By publishing a Halloween-inspired sweepstakes form to its website, participants can get involved in return for the chance to win one of 25 dental prize packs, including an Oral B Electric Toothbrush and a year’s supply of toothpaste and floss!
Open to both existing and prospect Simplyhealth customers, participants can get involved by submitting their personal details on the embedded form, and can opt-in to receive future marketing emails. Participants must also select whether they are an existing customer, enabling Simplyhealth to segment and seamlessly sync the data to its CRM database to target individuals with relevant products, services, health information and giveaways.
To maximize campaign reach and increase the number of entries, Simplyhealth has also included a Facebook social sharing action, where participants can encourage their friends to get involved for the chance to win!
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