Following from its Epic Dream Job campaign, Ski.com recently published a reveal campaign, allowing visitors to follow the journey of the successful applicant, as well as an eye-catching ad-unit display to showcase the best UGC.
MARKETING CAMPAIGN OBJECTIVES
- Repurpose submissions from its Epic Dream Job campaign to promote brand advocacy
- Keep visitors updated and drive anticipation throughout as they follow the journey of Jackson Lebsack
REVEAL CAMPAIGN & DISPLAY AD UNIT SOLUTION
To coincide with its Epic Dream Job campaign, where Ski.com opened up the opportunity for candidates to travel across 7 incredible countries, Ski.com has launched an engaging reveal campaign, alongside a display ad unit to follow the journey of the worthy winner; Jackson Lebsack. From discovering onsen culture and sampling an array of delicious cuisine in Hakuba, Japan, to exploring the unique culture of Fernie, Canada, each tile reveals details around Jackson’s current location. Complete with plenty of video content, photo updates and blog content, the reveal campaign drives anticipation throughout the entire ‘Epic Dream Job’ journey.
To accompany the reveal campaign, Ski.com also published an eye-catching, dynamic display ad unit to its website, hosting an array of content curated from previous campaign experiences. The collage display automatically updates to showcase a variety of social posts surrounding the hashtag #EpicDreamJob, and is the perfect way maximize further engagement amongst website visitors.
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