Celebrates Après-Ski Using A Photo Contest To Inspire Authentic UGC

Jessica WilliamsLast Updated: Travel & Tourism

To celebrate and promote the resorts that do après-skiing best, is inspiring party-goers to submit their best après-ski photos to Instagram or Twitter, where they will be showcased on the website for the public to vote for their favorites. To incentivize participation, is even giving one lucky participant the chance to win an exciting Vail Closing Weekend trip giveaway!


    • Inspire authentic UGC to promote top resorts for Après-skiing and nightlife
    • Use an incentive prize giveaway to maximize campaign entries
    • Boost social engagement across Twitter and Instagram, using dedicated hashtags to aggregate photo submissions


Whether it be partying the night away to live music, or sitting and socializing with a cocktail or two, there’s nothing better than après skiing after a long day hitting the slopes. To promote the top resorts known for their Après-skiing and nightlife, is inspiring its followers to share their best après-ski photos in return for the incredible chance to win a spot in the World Pond Skimming Championships, as well as two pairs of Pit Viper Sunglasses!

To show how they après, participants can take their best après-ski or spring skiing photos to Instagram using the dedicated campaign hashtag #HowDoYouApres, or alternatively they can submit their photos to Twitter using the campaign hashtag and by tagging @Skicom. To inspire party-goers to get involved, has also included a selection of top après-skiing photos on the campaign page in partnership with Pit Viper Sunglasses.

Post submission, all entries received through Twitter or Instagram can be filtered, curated and published to the social wall for website visitors to browse and be inspired by. Visitors even have the ability to vote for who they would love to win, and can share their favorite photos with others through Pinterest, Twitter or Facebook to encourage more votes.


7 Ways To Use Instagram For Brand Marketing Experiences In 2017

Download this White Paper to learn how to drive audience acquisition, boost engagement and maximize sales

Download Now

You might also like…