To capitalize on its large Instagram following to drive engagement and capture actionable PII data, Ski.com has created an out of the box social stories sweepstakes, where participants have the chance to win a 5-night trip to its new Italian ski resort. Followers can simply ‘swipe up’, submit their personal details, and be in with the chance to win!
MARKETING CAMPAIGN OBJECTIVES
- Collect actionable PII data using a skiing vacation prize incentive
- Provide a mobile-first experience to boost engagement amongst Instagram followers
- Maximize campaign reach by promoting social sharing options on the confirmation page
SOCIAL STORY SWEEPSTAKES SOLUTION
Whether vacation goers prefer a relaxing family trip to the slopes, or a back-to-back après ski party, Ski.com is opening a brand new ski resort that is perfect for all lovers of skiing. Located on the border of Italy, a 5-night stay at its new resort ‘Le Massif Courmayeur’ is up for grabs in Ski.com’s latest mobile-first Instagram social stories sweepstakes. With the prize giveaway used to incentivize participation, Ski.com has incorporated data capture mechanics within the social story to collect information from potential customers that can be used fuel future marketing promotions.
To get involved, Ski.com’s Instagram followers can head to the social story where the sweepstakes is promoted, and can swipe up to be seamlessly directed to the entry form. Participants can then submit their personal details including their name, email address, date of birth and postal code, before opting in to receive the latest emails from Ski.com (including the much anticipated winner announcement!).
To maximize campaign reach, upon completion of the form participants can use the social sharing options to invite their friends to play along for the chance to win. What’s more, the confirmation page is also host to plenty of information surrounding Le Massif Courmayeur, where visitors can learn more around what the resort has to offer before potentially making their bookings.
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