Sky Sports Creates Interactive Content Hub To Capitalize On Premier League Season Buzz

Jessica WilliamsLast Updated: Media & Publishing, Sports, Telecommunications

As the Premier League becomes the hot topic amongst soccer fans, Sky Sports is capitalizing on the buzz by publishing a content hub to its website. With an array of articles hosting pre-season talking points, videos and hot topics, the hub makes the perfect way to drive awareness of Sky Sports’ coverage ahead of the new season.

MARKETING CAMPAIGN OBJECTIVES

    • Maximize awareness of Sky Sports’ coverage of the Premier League
    • Boost fan engagement and social conversation using the dedicated hashtag #TakeYourSeat
    • Drive traffic to specific Sky Sports web pages, media content and articles

CONTENT HUB SOLUTION

After a surprisingly successful summer for England at the World Cup, it’s goodbye Russia and welcome back to the Premier League, in what promises to be the most lucrative season ever. To kick off the new season, and to promote an array pre-season talking points, Sky Sports has published a content hub to its website, featuring the latest and most relevant content to keep its viewers and followers updated. And, following Sky’s engaging Premier League TV ad, the campaign has been heavily promoted using the ongoing ‘Take Your Seat’ theme.

From engaging videos taking fans through a selection of soccer highlights, to teasing visitors with article previews, the hub makes the ultimate go-to online destination for all soccer fans. What’s more, once the season is fully underway, Sky Sports will be introducing a social gallery to the hub to create the perfect blend of branded and authentic user-generated content.

To ignite social conversation and maximize awareness around Sky Sports’ coverage of the Premier League ahead of the new season, the dedicated hashtag #TakeYourSeat is also promoted to inspire fans to share their celebrations in return for the chance to win Sky Q.

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