social media week London

Social Media Week London: Top 6 Sessions To Bookmark

Danny O'ReillyLast Updated: Events, social

It’s been quite a tumultuous year for the social media behemoths. Facebook users left in their droves after the Cambridge Analytic scandal, and Snapchat’s value nosedived after Kylie Jenner’s shade. But ugh, it’s not that sad.

While Gen Z and those a little older stopped posting statuses and scrolling the newsfeed, stories came to the fore…and in a big way. And this paradigm shift has been great for marketers who can get there messages in front of the right sets of eyeballs on a format they love and engage with.

With that in mind, here are our top 6 sessions to mark in your diary this week


Wednesday 14th November
12:00 – 12:20 pm

How To Win the Hearts and Minds of the Generation That Expects It All

Find out why do so many brands fail at marketing to young people, and how to exceed expectations and drive physical action by inspiring the generation that wants it all


Wednesday 14th November
14:50 – 15:30 pm

Thumb-Stopping Social Storytelling

Join National Geographic as they discuss the keys to creating content that makes people stop and pay attention. Best practices that have allowed the legendary brand to capture the title of the #1 brand on social for four years in a row.


Thursday 15th November
11:10 – 11:30 am

How to Make Social Video Ads GenZ & Millennials Actually Want to Watch

We’re in the middle of a shift in how young audiences consume content, which directly impacts how brands need to create ads. GenZ are overwhelmingly turning to social media to be entertained, and video is what grabs their attention


Thursday 15th November
12:00 – 12:20 pm

Easy Come, Easy Go: The Disruption of Loyalty

Digital has transformed the purchase journey and market saturation is common. With competition just a scroll, click or voice command away customer retention has never been more important. As a result, brands need to establish new value amongst their audiences in order to drive loyalty.


Thursday 15th November
12:20 – 1:00 pm

You Think You Know, But Are You Sure? Using Data to Uncover Secrets About Your Audience

Focus groups just don’t cut it anymore for marketers who need to deliver engaging experiences. On the flip side, social media is accurate, up-to-date, and has tremendous reach.


Friday 16th November
12:20 – 1:00 pm

Can Privacy & Personalisation Co-Exist?

Saving the best until last. Join Wayin CEO; Richard Jones and Bauer Media to discuss how marketers can deliver true personalisation to consumers that are more scrupulous than ever when it comes to handing over their personal data. To do this brands need to implement a fully-fledged zero-party data strategy that allows them to build direct relationships with consumers, and in turn, better personalise their marketing, content and product recommendations.

Wayin

Check out the full agenda here