With Christmas fast approaching, home and business cleaning company, Stanley Steemer is capitalizing on the holiday season to invite both existing and prospect customers to enter its sweepstakes in return for the chance to win a $500 gift card.
MARKETING CAMPAIGN OBJECTIVES
- Leverage the holiday season to drive engagement amongst existing and prospect customers
- Capture valuable first-party data and marketing opt-ins for future re-targeting
- Promote social sharing actions to maximize participation and increase brand awareness
As the Christmas festivities begin, Stanley Steemer is capitalizing on the occasion by launching a sweepstakes form to a unique microsite to engage with online visitors and capture valuable first-party data. To incentivize participation, Stanley Steemer is offering participants the exciting chance to win a $500 gift card to spend with the brand – just in time for a Christmas blitz before hosting guests!
Open to both existing and prospect Stanley Steemer customers, participants can get involved by submitting their personal details on the embedded form, including their name, email address and ZIP code, and can opt-in to receive the latest cleaning tips, promotional offers and more from the brand. Stanley Steemer is then able to seamlessly sync this data to its CRM database to re-target individuals with relevant information.
To maximize campaign reach and increase the number of entries, Stanley Steemer is promoting Twitter and Facebook social sharing actions, where participants can encourage their friends to get involved for the chance to win! Additionally, entrants are also provided eight tips and tricks to help get their home ready for the holidays.
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