In conjunction with Tourism Australia, The Telegraph is encouraging its audience to share the places they would most love to visit in Australia, as well as any photos from their visits down under using the hashtag #24MillionMates. The best entries are then showcased in a stunning, visual map of Australia to fully engage website visitors.
MARKETING CAMPAIGN OBJECTIVES
- Promote Australia as a tourist destination by showcasing the best vacation photos
- Drive multi-channel engagement across Twitter and Instagram to maximize campaign reach
- Capture valuable audience data for Telegraph Media Group Limited and the Flight Centre from form entries
ADVANCED HASHTAG CONTEST SOLUTION
Known for its breathtaking coral reefs, wildlife-filled national parks, and hundred-mile long beaches, Australia makes the perfect tourist destination. In coordination with its creative commercial department, Spark, The Telegraph has teamed up with Tourism Australia to launch an engaging advanced hashtag contest, giving participants the exciting chance to win a trip to Australia worth £5,000!
To maximize participation, vacation-lovers can use the #24MillionMates hashtag on Twitter to submit the destination they’d love to visit in Australia, and why. Or, if they’re lucky enough to have already been, participants can post their best photos from their favorite Aussie moments on Twitter or Instagram using the dedicated campaign hashtag. Not on social? Participants also have the option of submitting their entries directly through the form provided. All they have to do is upload their image and caption, and submit their personal details including their name, email address, phone number, date of birth and postcode. What’s more, to act as valuable audience data that can be reused in future marketing promotions, participants have the chance to opt-in to receive the latest offers and services from The Telegraph and its partner, Flight Centre.
The Telegraph has also designed a stunning, bespoke map of Australia filled with social content from the hashtag contest. Website visitors can scroll through the map and browse through the latest entries to be inspired ahead of their holiday planning.
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