The Telegraph Drives Data Acquisition In Sponsored Watch And Win Campaign

Jessica Williams Media & Publishing, Travel, Travel & Tourism

In partnership with VisitGuernsey and Guernsey Travel, The Telegraph is hosting an engaging watch and win sweepstakes on its website. The sweepstakes not only promotes Guernsey as a hot-spot travel destination, but enables The Telegraph and its sponsors to drive data acquisition and marketing opt-ins to build their CRM database, using exciting prize incentives.

MARKETING CAMPAIGN OBJECTIVES

      • Drive data acquisition and marketing opt-ins for The Telegraph, VisitGuernsey and Guernsey Travel
      • Capitalize on its partnership to boost campaign awareness and increase audience reach
      • Boost engagement amongst its ‘Travel’ webpage

WATCH AND WIN SOLUTION

Boasting stunning scenery around its coastal cliffs, award-winning dining options, and a historical background worth exploring, Guernsey makes the perfect travel destination for those seeking a unique getaway. To promote Guernsey and capture valuable audience data, The Telegraph launched a sponsored watch and win sweepstakes on its Travel page. Offering readers the chance to win a three-night holiday package for two, including flights, accommodation and much more, participants have every reason to enter!

To get involved, participants are required to watch the short video clip embedded on the web page to reveal the entry form. Complete with a tour and plenty of information surrounding Guernsey, the video itself provides readers with an insight into the hotspot location.

Open to all readers and travel-goers, participants can get involved by submitting their personal details on the embedded form, as well as answer a challenge question. Readers can also choose to opt-in to receive the latest marketing communications from The Telegraph, VisitGuernsey and Guernsey Travel, providing all brands with valuable first-party data that can be seamlessly synced to their CRM database.

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