As the hit American reality TV show continues to wow viewers, The Voice partnered with Wayin to engage its audience and capture lots of authentic user-generated content. Using the Wayin Platform, it powered a #KindComments social wall, showcased on an LED screen live on-set.
MARKETING CAMPAIGN OBJECTIVES
- Use a large LED screen on-set to showcase real-time social content to a live audience
- Showcase positive UGC live on-set to entertain viewers, and give fans their ‘moment of fame’
- Use the dedicated campaign hashtag #KindComments to drive conversation and social media engagement amongst TV viewers
LIVE INSTAGRAM WALL SOLUTION
To amplify the social buzz and incentivize positive comments around the singing competitions’ contestants and judges, The Voice used the Wayin Platform to build, curate and display viewers’ kind comments in real-time and on-set during NBC’s live broadcasting. Across a series of 8 entertaining episodes, The Voice viewers can share their love for the contestants through Instagram using the dedicated the campaign hashtag: #KindComments.
Using the platform, The Voice is able to filter relevant user-generated content from Instagram searches to publish to the digital screen. Whether sharing their appreciation for Kyla Sings’ impeccable style and hair, or posting about Pryor Baird’s outstanding voice, after sharing their comments, TV show viewers can tune in to The Voice for the chance to see their posts showcased on a large LED screen live on-set.
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