The Wayin Awards 2019 – The Results Are In

Jessica WilliamsLast Updated: Company, Press

Following on from our inaugural awards last year, the Wayin awards are back and bigger than ever! Throughout the last year, we have been on the hunt for our best-in-class customers that have leveraged interactive experiences to collect zero-party data, generate UGC and increase sales conversions to name just a few.

During the submission period, we received some top class submissions, leaving our judging panel with their work cut out to pick the finalists! The entries were judged on overall business results, promotion strategy, design, innovation and much more, and were based on the 12 categories listed below.

The overall Wayin winner award went to Shell’s LiveWire campaign, which demonstrated best-in-class use of multiple components of the Wayin Platform, and truly encompassed our values in terms of execution and results. So check out the full list below and join us in congratulating all of the finalists!


MOST EFFECTIVE ACQUISITION OF OPT-INS

Awarded to the campaign laser-focused on offering a tangible value exchange to collect first-party data and marketing opt-ins at speed and scale.

Shortlist:

  • DC Thomson: Gin Kin
  • Reckitt Benckiser: Finish Starball Sweepstakes
  • TVNZ & Kiwibank: Mind Over Money


BEST DATA CAPTURE IN SOCIAL STORIES

Celebrating the campaign dedicated to making social ads a better user experience for consumers and seamlessly capturing PII data within interactive in-app experiences.

Shortlist:

  • Audience Sherpa – Bowtech Flagship Launch
  • Vodafone UK – Capital’s Summertime Ball with Vodafone


BEST BRAND SPONSORED CAMPAIGN

Recognizing the best brand sponsored campaigns, such as interactive editorial, publishing to DoubleClick or Social Stories that have driven engagement and first-party data capture.

Shortlist:

  • The Telegraph – 24 Million Mates
  • Sky Media – Fallout 76 Team Builder


BEST CAPTURE OF AUDIENCE INSIGHTS

Honoring the campaign that aided product discovery and profiled customers to collect rich audience insights to fuel future marketing efforts.

Shortlist:

  • Marriott Hawaii – Where To Stay In Waikiki
  • John Lewis Finance – Which Dog Breed Is Best For You?
  • Vodafone Qatar – What Traveller Are You?


OUTSTANDING MULTI-CHANNEL CAMPAIGN

Recognizing the campaign that was effectively deployed to various different digital touchpoints and drove conversions from them all.

Shortlist:

  • Bauer Media – Mission Christmas
  • Air New Zealand – Chicago Dibs


LIVE EXPERIENCE

Awarded to the campaign focused on making in-store, in-venue and live events interactive and transforming OOH advertisements into digital destinations.

Shortlist:

  • Sky Media – Fallout 76 Team Builder
  • Haymarket – YouTube Works For Brands
  • The Voice – Live Instagram Social Wall


MOST DISTINGUISHED CSR PROGRAM

Recognizing the brands that put principles ahead of profits with CSR programs that help those less fortunate and in turn boost brand affinity and engender loyalty from customers.

Shortlist:

  • Pets At Home – VIP Love To Give
  • Simplyhealth – Millions Moving
  • Vodacom Global Citizen – Right The Future


MOST EFFECTIVE UGC COLLECTION

Celebrating the campaign that encouraged customer participation and UGC creation that was put to use to increase conversions and generate advocacy.

Shortlist:

  • Vodafone UK – #TuesdayTreats
  • Delaware North – #UnlimitedSequoia
  • T-Systems MMS – Telekomwall 3.0


MOST EFFECTIVE CAMPAIGN TO LIFT SALES

Celebrating the campaign that bridges the gap between engagement and purchase, turning prospects into paying customers.

    • Reckitt Benckiser – Finish Water Saving Day


BEST USE OF INTEGRATION

Recognizing the client that has shown great innovation by integrating the Wayin Platform with other technologies, with measurable and successful results.

Shortlist:

  • Nectar – Collect For Christmas
  • Vodafone Ireland – Cinema Offers
  • TVNZ & Kiwibank – Mind Over Money


BEST DIGITAL TRANSFORMATION

Recognizing the best overall digital transformation. Tell us how Wayin has become the essential tool for your company and the successful results it’s helped to bring.

Shortlist:

  • Realtor.com – Home Sweet Home
  • Vodacom
  • Vodafone Qatar


ROOKIE OF THE YEAR

Fanfaring clients that although new to the Wayin family, are achieving great results: increasing acquisition, cutting campaign build costs and driving ROI.

Shortlist:

  • Meals on Wheels – Christmas Campaign
  • Tottenham Hotspur
  • Cherokee Media Group (Cary Magazine) – 24 Days Of Giveaways


THE BIG ONE – THE ‘WAYIN WINNER’ AWARD 2019

This award goes to the customer who most embodies everything that Wayin is trying to do both in terms of achievement, execution and results.

Shell – Shell LiveWire
This campaign used a voting activation to praise and reward young entrepreneurs that demonstrated excellence in innovation. Published across 19 countries, the 2018 campaign saw a record-breaking number of votes in comparison to previous years, proving its success.