TLC Boosts Fan Engagement & Drives Anticipation Ahead Of Christmas TV Special

Jessica Williams Broadcast Media

Just in time for the holiday season, TLC is drumming up excitement for its Dr. Pimple Popper: 12 Pops of Christmas special on December 13 with an exciting countdown giveaway*! Featuring 12 days of popaholic-approved prizes, fans can submit their details in return for the chance to win the daily prizes up for grabs.

*Live campaign available to view for US residents only

MARKETING CAMPAIGN OBJECTIVES

    • Promote and boost anticipation ahead of TLC’s Dr. Pimple Popper: 12 Pops of Christmas special
    • Drive repeat audience visitation and fan engagement using daily content reveals across 12 days
    • Capture valuable first-party data and marketing opt-ins from website visitors

ADVENT CALENDAR SOLUTION

As the Christmas festivities well and truly commence, TLC is having its very own countdown with its latest advent calendar ‘12 Pops of Christmas’. To build anticipation ahead of its Christmas TV premiere special with Dr Pimple Popper, TLC is engaging fans daily with an array of prize incentives.

From Dr. Lee’s skincare guide book to her famous skincare line, TLC is revealing new, exciting prizes each and every day over the course of 12 days. To get involved and for the chance to win, fans can unlock a new window daily and submit their personal details including their name, email address, home address, phone number, gender, date of birth and finally their cable service provider. Before submitting the form, participants can also opt-in to receive and enjoy newsletters from TLC, sweepstakes updates and special offers from TLC’s partners, acting as valuable first-party data that can be reused in future marketing promotions.

“We are able to meet TLC’s goals of fan engagement by utilizing Wayin’s calendar countdown product and expect participation to steadily grow as we reveal daily prizes leading into the premiere of Dr. Pimple Popper: The 12 Pops of Christmas on December 13 at 9/8c on TLC.”

– Jen Goforth, SVP, Promotions Operations at Discovery

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