Top 5 Sessions at The Engagement and Experiences Expo #EngagementExpo

Francesca HeathLast Updated: Events


Engagement & Experience Expo, an event for brands and agencies to openly discuss their digital challenges and marketing goals, is opening its doors in Denver, Colorado next week. The event, which features speakers from brands such as Verizon, Dell, JetBlue, Choice Hotel and Citi Bank, brings together leaders in the space for over 25 workshops, breakout sessions and panel debates. The event also has an exhibit hall, where we will be showcasing how Wayin as a platform can help the attending brands reach their goals.

With so much going on during the 3 day event, we’ve picked our top 5 sessions for you to attend, and if you can’t wait till next week you can check out some sneak peek event videos here.

Top 5 Sessions at #EngagementExpo

The Future of Multi-Channel Campaign Experiences

Richard Jones, CEO, Wayin

Digital is becoming pervasive, with more connected devices than ever before. Forward-thinking brands understand that the promise of digital isn’t views of content — it’s a new way to serve customers.

Join Richard Jones, CEO of Wayin as he discusses the rising opportunity for brands and publishers to engage consumers across a spectrum of digital channels. By delivering interactive, real-time marketing experiences; Richard explains how brands can not only extend reach, but also gather data and form a direct relationship with consumers, to power new forms of direct to consumer commerce.

Service Industry CX: Managing the Challenge of Rising Consumer Expectations

  •  Kevin Scanlon, Senior Director, Dell
  •  Caroline Czirr, VP of Brand Management, Red Lion Hotels Corporation
  •  Roberta O’Keith, Business & Innovation Excellence Leader-CX, Black & Veatch

This panel focuses on the “Service Industry,” bringing together executives from top brands in the space and examining their thoughts, ideas, and predictions around organizational alignment, benchmarking, customer engagement, Voice of the Customer, as well as looking into the new challenges and rising expectations.

Passport to CX: Engaging Customers in Travel & Entertainment

  •  Danny Cox, Director of Customer Support and Insights, JetBlue
  •  Briea Berry, Director of Loyalty Programs – Hotel, Carlson Wagonlit Travel
  •  Steven Neely, Chief Marketing Officer, Casino Del Sol
  •  Panel Moderator: Narina Sippy, CMO, Stellar Loyalty

In this travel & entertainment panel, we bring together executives from top brands in the space and examine their thoughts, ideas, and predictions for topics like customer engagement, loyalty channels, new technology, and the raising expectations from customers across the vertical.

Understanding And Motivating Your Existing Customers

  •  Brad Marg, COO, Clutch
  •  Travis Carlson, Director of Marketing, Goodwill Industries of Denver

Two large barriers hinder many brands from truly understanding and motivating their existing customers to grow: customer intelligence and customer engagement. In fact, many brands lack the actionable customer insights to even make personalized engagements possible. In a generally unsophisticated industry, Goodwill Denver’s 30 locations are pushing the boundaries with a customer marketing platform that ingests real-time POS transactions and deploys intelligent campaigns to customers. This session will review how Goodwill Denver utilizes advanced marketing technology to better understand their customer segments and deliver more personalized content to their shoppers.

The Passion Play: Leveraging Empowered Employees for Deeper Engagement

  •  Linh Peters, Sr. Director of Loyalty Marketing & Strategy, Ulta Beauty
  •  Andy Moore, Director of Communications, Hwy 55

In this session, attendees will hear from brands that have changed the employee paradigm within their company to leverage the true power of “passion.” Attendees will learn about brands that are placing an organization focus and increased commitment on their most important asset; their employee. Through unique hiring, training and internal socialization of commitment to cultural change is reinforced from senior executives down to front line employees.

How To Connect

We will have stand number 11 in the exhibit hall for the three days of the event, so do come by and say hello! You can also attend our CEO’s workshop, The Future of Multi-Channel Campaign Experiences at 11.15am on day one.

Finally, make sure you keep up-to-date with the conference chatter by checking out our social wall, using the official hashtag, #EngagementExpo

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