To drive engagement and showcase its products using authentic UGC from customers, New Zealand sports and outdoor equipment retailer, Torpedo7 has published a social wall to its homepage to accompany other featured offers and deals.
MARKETING CAMPAIGN OBJECTIVES
- Add social depth and authentic product UGC to its homepage to increase dwell-time
- Enhance the customer experience by inspiring and showcasing authentic UGC
- Use social sharing actions to boost engagement and interaction amongst website visitors
SOCIAL WALL SOLUTION
As the summer sun reflects off the rippling lakes, the perfect photo opportunities arise in the scenic mountains, and green forests attract cyclists seeking a little off-track adventure, Torpedo7 is pulling together a selection of the best, most eye catching photos posted by its brand advocates.
By publishing these moments to a social wall on its website homepage, visitors can engage with and browse through the photos, in turn increasing user dwell time considerably. The social wall also makes the perfect accompaniment to the latest deals, offers and call-to-actions featured on its homepage, and the authentic UGC encourages visitors to check out other aspects of the website to learn more about the brand.
To maximize social sharing, kick-start the social conversation and promote its sports and outdoor products, Torpedo7 has also included sharing options where explorers can share their favorite adventure photos with others on social.
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