Throughout February, Travelex has introduced a brand new multi-network photo contest as part of its 12 month running campaign. This time, Travelex is celebrating the month of Valentine’s Day, driving the creation of authentic UGC to fill its campaign page with plenty of love each and every day!
MARKETING CAMPAIGN OBJECTIVES
- Utilize the dedicated hashtag #TravelexKiss to inspire social conversation and UGC creation
- Maximize campaign reach and engagement using multiple routes to entry
- Capture valuable audience data and marketing opt-ins
- Increase Travelex’s social following on Twitter and Instagram
MULTI-NETWORK PHOTO CONTEST SOLUTION
So far we’ve seen a plethora of entries for #Travelexmas and #TravelexFit, but with Valentine’s Day just around the corner, Travelex has launched a brand new multi-network UGC campaign #TravelexKiss especially for its loved-up followers. Travelex is asking participants to get in the Valentine’s spirit by capturing and sharing their most romantic travel photos through its photo contest campaign embedded within the Travelex website. From their wedding celebrations, to a not quite so long lasting holiday romance kiss, Travelex wants to see the best of its followers Valentine’s photos.
To get involved, and for the chance to win a return trip for two on the Eurostar to the romantic City of Paris, followers are asked to share their photos through one of three routes to entry; Twitter, Instagram, or directly through the form provided. To enter through Instagram, participants are simply required to upload their image using the hashtag #TravelexKiss, whilst submissions through Twitter must also include the hashtag and @TravelexUK. What’s more, to enable Travelex to capture valuable audience data that can be reused in future marketing promotions, submissions through the form require participants to submit their personal details, where they can also ‘opt-in’ to receive future marketing communications.
Post-submission, all entries received through any of the three options can be filtered, curated and published to the social wall for website visitors to browse, be inspired by, and share with their friends. Travelex is also continuing to drive interaction amongst website visitors using the tagging functionality, where browsers can filter and look through albums of entries from previous competitions.
Remember: Keep a look out to see what’s in store for March!
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